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Artikulli #:
1052493
Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
85% of respondents would recommend this to a friend
Artikulli #:
1052493
ALL 4627
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Porosit tani dhe merr dërgesën afërsisht E shtunë, Nëntor 14
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What Stands Out
User-Centric Focus
The book emphasizes understanding user behavior through analytical insights, enabling businesses to optimize user experience effectively, distinguishing it from typical analytics texts.
Actionable Strategies
Offers practical, real-world strategies for leveraging web analytics, equipping readers with tools to implement changes that improve user engagement and satisfaction.
Comprehensive Approach
Combines theoretical concepts with hands-on examples, making complex analytics accessible, which helps readers of all levels to grasp user insights clearly and apply them effectively.
Detajet e produktit
- Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
| Publisher | Morgan Kaufmann |
| Publication date | August 27, 2013 |
| Edition | 1st |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 0124046193 |
| ISBN-13 | 978-0124046191 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 7.5 x 0.59 x 9.25 inches (19.1 x 1.5 x 23.5 cm) |
Who Should Buy?
-
Digital Marketers
Essential for marketers seeking to improve campaigns by understanding user behavior through detailed web analytics.
-
UX Designers
Helpful for UX professionals aiming to enhance user experience by leveraging insights from web analytical data.
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Product Managers
Key resource for product managers wanting to align development with user needs derived from web analytics insights.
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Beginner Analysts
Not ideal for complete novices, as it may require pre-existing knowledge of analytics tools and terminology.
PËRSHKRIMI I PRODUKTIT
Keni ndonjë pyetje? Bisedoni me ne
Pyetjet dhe Përgjigjet e Klientit
-
Pyetje:
Si të blini Practical Web Analytics for User Experience: How në internet nga Ubuy?
Përgjigje: Është e lehtë të blesh Practical Web Analytics for User Experience: How në internet nga Ubuy.. Thjesht duhet të kërkoni për produktin, të zgjidhni mënyrën tuaj të transportit gjatë kontrollit dhe ta dorëzoni atë në vendndodhjen tuaj. -
Pyetje:
A disponohet Practical Web Analytics for User Experience: How për të blerë në internet në Albania?
Përgjigje: Po, në Ubuy Albania ky produkt është i disponueshëm për ju për të blerë me një çmim të arsyeshëm.. Practical Web Analytics for User Experience: How nuk disponohet lokalisht, por ju mund të na besoni shërbimet tona të transportit të shpejtë. -
Pyetje:
Sa kohë duhet për të marrë produktin pas vendosjes së porosisë?
Përgjigje: Koha e dorëzimit të produktit tuaj të porositur ndryshon sipas asaj që keni porositur dhe metodës së transportit që keni zgjedhur.. Koha e parashikuar e dorëzimit përmendet gjatë procesit të arkëtimit, kështu që jini të pakujdesshëm gjatë blerjeve.
Human-Computer Interaction Editorial Review
Customer Reviews: Q: What is the level of technicality required to read this book? A: Anyone with a basic understanding of web analytics can read and understand this book. Q: Is this book practical for those who are new to web analytics? A: Yes, this book is perfect for beginners who want to understand web analytics. Q: Does this book focus solely on Google Analytics? A: No, this book covers a range of web analytics tools and techniques. "Practical Web Analytics for User Experience" is an excellent resource for anyone looking to better understand their website's users. The book is written in a clear, concise manner that is easy to understand even for those who are new to web analytics. The author covers a range of topics, including different types of web analytics tools, testing methodologies, and user research techniques. Additionally, the book provides real-world examples and case studies that illustrate how web analytics can be used to improve user experience. Overall, this book is a must-read for anyone who wants to gain insights into their website's users and make data-driven decisions.
Customer Reviews & Ratings
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1 yll
9%
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Pro
- Clear, concise writing style that is easy to understand
- Covers a range of web analytics tools and techniques
- Provides real-world examples and case studies
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Porosit tani dhe merr dërgesën afërsisht E shtunë, Nëntor 14
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