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14% OFF
VIRTUE Healing Oil | 1.7 Fl Oz
US Store
VIRTUE

VIRTUE Healing Oil | 1.7 Fl Oz
4.4

1k+ bought

ALL 5534 6418

Virtue Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe
US Store
VIRTUE

Virtue Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, ...
4.3

900+ bought

ALL 6162

VIRTUE Full Volumizing Conditioner Thickens Hair, Safe for All Hair Types, Sulfate Free, Color Safe
US Store
VIRTUE

VIRTUE Full Volumizing Conditioner Thickens Hair, Safe for All Hair Types, Sulfate ...
4.3

700+ bought

ALL 6162

Virtue Recovery Damage Reverse Hair Serum
US Store
VIRTUE

Virtue Recovery Damage Reverse Hair Serum
4.3

500+ bought

ALL 8211

VIRTUE Strength and Shield Leave-In Conditioner, Detangles and Strengthens Hair, All Hair Types, Color Safe, 5 Fl Oz
US Store
VIRTUE

VIRTUE Strength and Shield Leave-In Conditioner, Detangles and Strengthens Hair, ...
4.2

500+ bought

ALL 5393

Virtue Restorative Hair Mask Treatment for Damaged Hair with Keratin and Baobab Seed Oil, Safe for All Hair Types, Color Safe
US Store
VIRTUE

Virtue Restorative Hair Mask Treatment for Damaged Hair with Keratin and Baobab ...
4.3

300+ bought

ALL 9492

VIRTUE Full Volumizing Conditioner Thickens Hair, Safe for All Hair Types, Sulfate Free, Color Safe
US Store
VIRTUE

VIRTUE Full Volumizing Conditioner Thickens Hair, Safe for All Hair Types, Sulfate ...
4.5

300+ bought

ALL 12054

Virtue Volumizing Hair Primer Spray, Heat Protectant, Safe for All Hair Types, Color Safe, 5 Fl Oz
US Store
VIRTUE

Virtue Volumizing Hair Primer Spray, Heat Protectant, Safe for All Hair Types, ...
4.2

100+ bought

ALL 5649

VIRTUE Healing Hair Oil & 6-in-1 Styling Cream Bundle, Repair, Protect, and Style for All Hair Types, Color Safe
US Store
VIRTUE

VIRTUE Healing Hair Oil & 6-in-1 Styling Cream Bundle, Repair, Protect, and Style ...
4.5

100+ bought

ALL 8852

VIRTUE De-Brassing Shampoo, Natural Color Toner, Brightens and Revitalizes All Color-Treated Hair, ColorKick, 8 Fl Oz
US Store
VIRTUE

VIRTUE De-Brassing Shampoo, Natural Color Toner, Brightens and Revitalizes All ...
4.3

100+ bought

ALL 6418

Virtue Flourish Shampoo, Conditioner and Density Booster Treatment Bundle for Thinning Hair for Women, 100% Drug-Free Regimen
US Store
VIRTUE

Virtue Flourish Shampoo, Conditioner and Density Booster Treatment Bundle for ...
4.5

50+ bought

ALL 16666

2X LED Daytime Running Light DRL W/ Turn For Mitsubishi Triton L200 2019-2022
US Store
virtue

2X LED Daytime Running Light DRL W/ Turn For Mitsubishi Triton L200 2019-2022

ALL 13089

Virtue Flourish Brow Density Booster Treatment with Keratin for Thicker Eyebrows
US Store
VIRTUE

Virtue Flourish Brow Density Booster Treatment with Keratin for Thicker Eyebrows
3.8

ALL 10773

Virtue Flourish Hair Growth Regimen for Women with Minoxidil 5% Foam for Fine or Thinning Hair, Sulfate Free, Color Safe
US Store
VIRTUE

Virtue Flourish Hair Growth Regimen for Women with Minoxidil 5% Foam for Fine or ...
3.5

ALL 17691

Virtue Spire V - Black
US Store
virtue

Virtue Spire V - Black

ALL 34098

Virtue Frizz Block Soothing Hair Serum For Frizz Control, 5oz
US Store
Virtue

Virtue Frizz Block Soothing Hair Serum For Frizz Control, 5oz
4

ALL 6466

Virtue 6-in-1 Vitamin E Hair Smoothing Styling Cream, 2 oz
US Store
Virtue

Virtue 6-in-1 Vitamin E Hair Smoothing Styling Cream, 2 oz
4.5

ALL 4011

VIRTUE V-Blade Polarized Sunglasses - Walnut Tortoise with Dark Grey Lens
US Store
VIRTUE

VIRTUE V-Blade Polarized Sunglasses - Walnut Tortoise with Dark Grey Lens
4.3

ALL 3518

Virtue Vio / CMD Thermal Lens - High Contrast Copper
US Store
virtue

Virtue Vio / CMD Thermal Lens - High Contrast Copper

ALL 6977

VIRTUE Breakout Padded Compression Pants Medium
US Store
VIRTUE

VIRTUE Breakout Padded Compression Pants Medium
5

ALL 12048

Virtue V2 Lock Pod - Smoke - 170rnd Lock Lid Pod - 4 Pack
US Store
VIRTUE

Virtue V2 Lock Pod - Smoke - 170rnd Lock Lid Pod - 4 Pack
2.9

ALL 4362

VIRTUE V-Paragon Polarized Sunglasses - Polished Black with Emerald Lens
US Store
VIRTUE

VIRTUE V-Paragon Polarized Sunglasses - Polished Black with Emerald Lens
3.7

ALL 3521

For FORD ECOSPORT 2012-2017 Car Stereo Radio Silver Fascia Panel 2 Din Frame
US Store
virtue

For FORD ECOSPORT 2012-2017 Car Stereo Radio Silver Fascia Panel 2 Din Frame

ALL 12447

14% OFF
VIRTUE Recovery Sulfate Free Shampoo and Conditioner Set with Keratin Hydrates, Softens, and Renews Damaged Hair, Color Safe
US Store
VIRTUE

VIRTUE Recovery Sulfate Free Shampoo and Conditioner Set with Keratin Hydrates, ...
4.5

ALL 10107 11798

Explore About Virtue & Its Products

Virtue is a haircare brand that uses Alpha Keratin 60ku, a groundbreaking protein that is identical to the keratin in human hair, to repair and strengthen hair from the inside out. Their products are vegan, cruelty-free, and free of harmful chemicals like sulfates and parabens.

Founded in 2013 by Melisse Shaban, a former advertising executive who saw the potential of Alpha Keratin 60ku

Launched their first product, the Restorative Treatment, in 2017

Partnered with Sephora to expand their retail presence in 2018

Received funding from Unilever Ventures in 2020 to expand their product line and global reach

Brands Similar to Virtue

Oribe

Oribe is a luxury hair care brand that offers high-end products for various hair types and concerns. Their products use high-quality ingredients and fragrances and are often used in salons.

Briogeo

Briogeo is a natural hair care brand that offers a range of products that are free of sulfates, silicones, and parabens. Their formulas use ingredients like avocado and rosehip oil to nourish and strengthen hair.

Living Proof

Living Proof is a science-driven hair care brand that offers products for various hair types and concerns. Their formulas use patented technologies to improve the health and appearance of hair.

Top Trending & High Rated Products of Virtue

Restorative Treatment

A hair mask that repairs and strengthens damaged hair using Alpha Keratin 60ku

Smooth Shampoo

A shampoo that tames frizz and strengthens hair using Alpha Keratin 60ku

Full Shampoo

A volumizing shampoo that cleanses and strengthens hair using Alpha Keratin 60ku

Split End Serum

A serum that targets and repairs split ends using Alpha Keratin 60ku

Common Questions Asked by Customers About Virtue & Its Products

What is Alpha Keratin 60ku?

Alpha Keratin 60ku is a pure, whole human keratin protein that is identical to the keratin in our hair. It has the unique ability to repair and strengthen hair from the inside out.

Are Virtue products vegan?

Yes, all Virtue products are vegan and cruelty-free. They do not contain any animal products or by-products and are not tested on animals.

Do Virtue products contain sulfates?

No, Virtue products are sulfate-free. They are also free of parabens, phthalates, and synthetic colors and fragrances.

Where can I buy Virtue products?

Virtue products are available on their website, Sephora, and several other online retailers. They are also sold in select salons and beauty stores.

What hair types are Virtue products suitable for?

Virtue products are suitable for all hair types and textures. They offer a wide range of products that target various hair concerns, from damaged and dry hair to frizz and color protection.